The world of frozen meals
Values, Philosophy, Principles
Our values
Anyone who's on a mission needs a guiding light to stay on track. At Crop's Ready Meals, we are guided by three core values that inform the way we work and serve our customers.
Passion
A profound passion for good food is what brings the team together, regardless of their individual expertise. Behind every product we create, there's the joy of sharing wholesome, satisfying, and comforting meals with others. Inspired by the richness of global culinary traditions, we create dishes that not only taste great but are also crafted with responsibly sourced ingredients of the highest quality.
Customer Focus
We team up with our retail partners to meet and exceed the expectations of consumers around the world. This can only be achieved through close collaboration, prioritising customer satisfaction, and fostering strong partnerships with retailers.
Sustainability
Our commitment to environmental responsibility extends beyond the basic requirements. We are on the journey towards improving our sustainability performance in the fields, factories, and on the product and packaging level. Every ingredient supplier we partner with is held to the same principles that we impose on ourselves.
Our philosophy
Our recipe for exceptional frozen ready meals that satisfy even the most demanding palates consists of three core ingredients. We believe that our products should be tasty, healthy, and easy to prepare. This simple philosophy helps us stay connected to the consumer at every stage of our work.
Tasty
Continuously exploring authentic recipes, we aim for nothing less than flavorful, mouth-watering compositions. And it's not just about the seasoning. The pursuit of great taste begins already in the fields: vegetables harvested at peak ripeness and frozen with the greatest care stand out for their pleasant texture and natural taste.
Healthy
The nutritional value and simple composition of our dishes are very important to us, as we want to share pure goodness with consumers. We also offer specialty ingredients that can add a specific benefit to a core recipe for an enhanced health profile.
Easy
Convenience is essential to our business. Choosing easy to prepare frozen meals is the most convenient way to enjoy global and local cuisines while eating more vegetables without spending much time in the kitchen. More room for other forms of self-care!
Our principles
Our guiding principles help us set the standards for our kitchen and production teams to create, develop and nurture frozen ready meals that consumers know and appreciate most in the shelves of their supermarket.
Innovation
We aim to implement state-of-the-art solutions in both agriculture and industry to ensure maximum quality and customer satisfaction. But even with the highest standards already in place, we never settle. As the world keeps changing, new technologies emerge, and consumer preferences evolve, we actively keep up with all these developments through ongoing product and process innovation.
Quality
To ensure that the flavor and quality of the freshly cooked meals match what's available in stores, we involve three parties to safeguard the standards: the chef, quality manager, and sales manager. They are all responsible for assessing and validating the quality match. Additionally, we regularly evaluate the production processes to keep our performance on track.
Culinarity
Bringing authentic flavors in a contemporary way and adapted to local palates, demands knowledge of world cuisines, understanding of local markets and expertise to translate this into finished products. Our chefs make sure the final product tastes exactly like the original we first enjoyed at the countertop, using genuine, home-style cooking techniques that they replicate in specialist production kitchens.
