What we do
Grow better & preserve better
Do Food Good is the purpose that guides all our actions. Every day, we bring it to life through four strategic pillars:
Grow better
Grow with less. Deliver more.
The highest quality is our standard. Simplicity is our method. Because when it comes to food, nature’s way is the best way. We grow our varieties in the world’s most suitable regions, protecting soil health and biodiversity. With factories located close to the fields, we reduce transport and flash-freeze our produce at peak ripeness. Doing more with less, for a smarter food system.
Preserve Better
Show how frozen can drive change.
We believe that preservation is progress. Frozen produce is not only high in nutrients, full of taste and very easy to portion accurately. It is also the most efficient way to process fruit and vegetables with maximum quality and minimum waste. Together with smart logistics and reduction of environmental impact, our frozen products truly set a new standard.
Innovate Better
Inspire with tasty and practical ideas.
Innovation? We call it inspiration in action. Crop’s frozen solutions check all the boxes: taste that truly satisfies, product expertise that makes every preparation foolproof, and culinary creativity that feeds the imagination.
So good, it has to be picked.
Advise Better
Guide clients towards plant-rich choices that boost their business.
There’s nothing more human than a love for the culinary. It connects us with everyone who works with and for Crop’s. For our customers, we are a guide in the world of frozen solutions, leading the way towards smart choices that make sense for their business and consumers. For our people, we are a trusted employer who creates an environment for collaboration and growth.
