Our story

A family-owned company since 1977

Culinary passion meets industr...

Culinary passion meets industrial know-how

Crop's is all about food and nature. We're on the mission to take frozen meals, vegetables, and fruit to the next level of convenience and environmental responsibility. Specialising in agriculture and the food industry, we bring these two worlds together in a broad palette of frozen products managed from field to fork. Crop's Ready Meals is proudly building on this unique heritage. Here's our story. 

Crop's Ready Meals is the youngest business unit of Crop's. Our expertise in frozen ready meals evolved from the industrial, culinary, and R&D know-how of Crop's Vegetables. With all this delicious, fresh produce in-house and a growing interest in complete vegetable-based meals, we created a dedicated business unit to meet the needs of our clients and end consumers. 

Today, we are one of the few international players in the frozen ready meals category, continuously growing thanks to advanced NPD (new product development), regular market research, and ongoing innovation. Our frozen ready meals feature top-quality vegetables enriched by grains, pasta, fish, meat, and plant-based proteins, coming together in dishes characteristic of cuisines from all over the world. 

Globally local—this is how we ...

Globally local—this is how we approach our service. Our international team of chefs specialises in specific culinary regions, so we can be sure that consumers find flavours they know and appreciate most in the shelves of their local supermarket. At the same time, we analyse the latest culinary trends to expand our range with products that correspond with changing consumer needs and preferences. 

We are your one-stop-shop industrial partner with a specific focus on retail and co-packing. To ensure the stability of the supply chain and delivery, we rely on our vertically integrated business model, staying in charge of every step from seed to the final product, including packaging design. We produce in state-of-the-art facilities with a capacity of eight production lines.

 

 

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