Private label
Your needs, our solutions
We offer off-the-shelf private label solutions as well as bespoke products aligned with your briefing. We are one of the few international players in the private label market, with an approach tailored to each local market. Our offer combines private label with ready-to-sell branded products, which opens the opportunity to capture additional sales next to your standard private label offering
Choosing Crop's as your private label frozen meal partner, you are guaranteed:
- World dishes adapted to local preferences of taste, grammage, and packaging
- Exceptional R&D expertise rooted in decades of heritage within the frozen food industry
- Knowledge of trends, innovations, and evolutions in consumer behaviour
- Robust and transparent supply chain from field to fork
- Wide range of packaging materials, suitable for multiple reheating options (oven, microvawe)
- Highest scores in BRC, IFS, SMETA, MCS/ASC, FDA, and organic certifications
- Support and expertise of a global industrial player who regularly invests in state-of-the art production lines, packaging lines, and the latest technological innovations
- Certainty that comes with a vast logistics network
